Girls Who Walk Baltimore

Drove the digital strategy and content execution for @GirlsWhoWalkBaltimore, elevating the brand's presence through proactive community engagement and strategic content creation.
My leadership responsibilities include:
- Spearheading UGC-driven campaigns to foster authentic community connections and maximize user-generated content volume.
- Securing and managing collaborations with national brands like Hempz Lotion and Playtex Tampons, leveraging partnerships to increase visibility and secure resources.
- Developing an authentic content pipeline that highlights group events and partnerships, positioning the platform as a central hub for community engagement and connection across all channels.